Service management and marketing a customer relationship approach

Christian Grönroos – Wikipedia

service management and marketing a customer relationship approach

As the chapter title indicates, the traditional view of marketing management may not apply where services are concerned. A relationship approach to marketing. Gronroos, C. () Service Management and Marketing A Customer Relationship Management Approach. John Wiley and Sons, Ltd., Hoboken. Design/methodology/approach: A critical review and comparative analysis of the provocation offered to readers to go beyond the limits of services marketing Continuous learning; customer relationship management; integrated marketing.

- Нам нужно установить разницу между этими элементами.

service management and marketing a customer relationship approach

- Он повернулся к бригаде своих помощников. - Кто знает, какая разница между этими элементами.

service management and marketing a customer relationship approach

На лицах тех застыло недоумение.