Gestalt Theory in Logo Design – Logo Geek
Gestalt principles: proximity, similarity, closure, continuity, and Prägnanz (figure- ground). Visual marketers can also use the Law of Closure themselves to In a stable figure-ground relationship, the figure can be clearly. Design Principles: Space And The Figure-Ground Relationship · Improve Your Designs Multi-stability is the tendency of ambiguous perceptual experiences to move unstably Gestalt - Law of Prägnanz (Good Figure, Law of Simplicity). Closure can be thought of as the glue holding elements together. Gestalt principles, or gestalt laws, are rules of the organization of This figure- ground articulation may seem obvious, but it is not trivial. Certain displays are bi-stable, in that what is perceived as figure can . This grouping is an instance of the continuity principle: oriented Figure 5: Closure principle.
For example, header text is normally published in a larger font than body text. In this instance, the header is the figure and the body the ground. The header stands out more to the eye than the main body of text.
The contrast between the figure and the ground. This is why most printed pages will use black ink on a white background. The figure the text is at maximum contrast with the ground the page.
Contrast provides a distinct barrier between the two. This is why the readability of content can be impaired when there is little contrast between the text and the page — it becomes more difficult for us to distinguish the figure from the ground. Have you ever wondered why you never find red text on a blue or gray screen?
Contrast is the reason. Copyright terms and licence: The relationships between figure and ground can be classified into three categories: Stable — In the case of a stable figure, the figure will be clearly identifiable from the background, and one element clearly dominates the overall layout.
Gestalt psychology - Wikipedia
Reversible —In this case, the figure and background have near-equal density. This can be used to create visual illusions in both web design and art. However, at any point in time, a reversible design will have a clear figure and a clear ground. A classic illustration of this is the image of a Rubin vase have a look at the image above.
The Laws of Figure/Ground, Prägnanz, Closure, and Common Fate - Gestalt Principles (3)
This tends to be a black vase that is set centrally over a square white background. Down the middle, it has five contours and four projections before it flares out again to cover most of the width of the bottom. Ambiguous — In an ambiguous design, there is little distinction between the ground and the figure. At any point, a single element might be both figure and ground at the same time. You can make your design ambiguous by blurring the boundaries between your ground and figure.
Escher — a Dutch graphic artist - was a master at this.
His designs tapped ambiguity to the maximum and, thanks to that, we have wonderful pictures of people climbing steps in buildings: Escher used ambiguity to make waterfalls flow around more buildings in an impossible way — the water initially flows downward, falling in places, follows a seemingly logical course, and then, mysteriously, flows up again.
Ambiguous designs are yours for the taking of your inspiration, whether you want to insert hidden writing, faces in profile that are also a single, different face, or faces made of fruity parts. The use of drop shadow and color creates the illusion of the lower blue menu being on a top layer, while the white menu remains part of the background.
The background is a large and dominant image — the vista of a lake in a majestic mountain wilderness - but the content is clearly identifiable, thanks to the use of both space and contrast with the background. This stops the background from overwhelming the content and distracting or confusing a visitor, who is probably joining in with the couple who sit with their backs to us to take in the view. The human eye likes to find simplicity and order in complex shapes — it prevents us from being overwhelmed by information overload.
What are Gestalt Principles? | Interaction Design Foundation
Our eyes assemble the content blocks into a single page. We humans like to make quick sense of things that would otherwise be upsettingly disordered. Law of Proximity The Law of proximity says that we subconsciously perceive objects that are close to one another as within the same group. Since our brains seek continuity, this subconscious grouping lets your brain create a clear interpretation of the relationship between objects.
Image source Marketers and advertisers can also use the Law of Proximity to deliver a memorable and eye-catching visual message, just like Prada did in this print ad below.
By arranging different elements close to one another at an equal distance apart, a clear pattern forms for a striking visual impact. Image source As far as web content goes, the Law of Similarity is useful when you need to organize dissimilar objects — such as images and texts of different sizes — into a group. One way to create a visual unity of dissimilar objects is to apply a common characteristic to them, such as the same background color. Image source In the above eBay homepage, images and text of various sizes appear to belong to the same group because of the common green color.
This helps consumers link items together for faster and easier processing. Another way to apply the Law of Similarity is to break it. If you want to draw attention to a particular element, make sure its design breaks away from the rest of the page. The CTA below is a perfect example of this. Use the 'Law of Similarity' to improve your visuals. Or break it to grab attention!
Click To Tweet Law of Closure This law tells us that our brains usually associate disconnected elements with forms we already know. This means that our brains also tend to complete missing links without being asked to, though we must first be familiar enough with the implied shape for this to happen. The image below is a great example of this. With a quick look at the image, your mind instantly fills in the missing parts with two shapes that you already know: