The Relationship Between Sales & Marketing | Bizfluent
After understanding about marketing, let us see what selling means. In simple This helps in establishing a connection with the customers. Sales and Marketing are often seen as two separate departments within a company. At Volaris, we believe that although their daily operations are focused on. The Relationship Between Selling and Marketing. A recent article appeared in the Baltimore Business Journal asking "Are you selling or just marketing?" In the .
FollowFollowing Jun 19, Thinking and writing about this topic makes me think of a well-known personality very popular among management students. He is none other than Philip Kotlerthe father of marketing. I remember referring to his marketing bibles throughout the course of two years. So this was just about the memories that swayed across my head after I came across this topic.
- What is the difference between marketing and selling?
- The Relationship Between Sales & Marketing
- Is Marketing the Same as Selling?
Until the late sixties, the concept of marketing was not evolved fully, and marketing was considered to be part of the selling process. As the awareness of the customers developed and their interaction with the sellers increased, the demand patterns became more complicated. With the age of information technology kicking in, exacerbated by fierce competition, the companies were compelled to use the aegis of marketing to their rescue.
From the late seventies, the marketing faction gained enough prominence to outgrow its shell. Now marketing seemed a much bigger, more lucrative and highly regarded concept in the books of C-suits.
So much so that it overshadowed its mentor, selling.
The question that continually does the rounds of business enthusiasts and scholars is how different these two are. I have decided to throw light on this question in the article below.
So what is marketing? There are multiple definitions of marketing provided by different scholars and associations.
And when I look and understand these definitions, I can quote marketing in five simple steps.
Is Marketing the Same as Selling?
Fixing up a price for the product that is profitable. Making the product known to customers by emphasizing its benefits. Making the product available to customers. Exchanging the product with customers for money. After understanding about marketing, let us see what selling means.
In simple words, I know selling as the process of exchanging a product with customers for money. So theoretically, this means that selling is a subset of marketing.
The Relationship Between Selling and Marketing
It encompasses all that is required to result in an intent to purchase. This includes positioning a product, brand creation, awareness, buzz generation and to ensure customer loyalty to name a few. The end state is not just to generate demand for an offering but to convert this demand to profitable revenue.
Digital Marketing techniques are addressing the change in customer behaviour and have positive effects on not only the number of leads, but the quality of these leads which ultimately generates better growth. Marketing reaches out to these potential customers and provides them with knowledge and incentives about their company and their products through promotions and campaigns.
They nurture leads through cycles to ensure that people keep coming back. Getting the initial sale is important, but it is reflective of a good marketing team to keep people interested in what else the company has to offer.
Marketing develops a relationship between a large customer base and the products and services the business sells.
After Marketing has reeled-in the leads, it is up to the Sales department to close them. The Sales team develops a one on one relationship with the customer, and they work hard to ensure that the customer evolves from having an interest in their company to signing a contract and paying for a service. The Salesperson addresses the specific needs of the customer and provides a solution tailored to their requirements.
Through additional methods such as cold calling, salespeople are able to turn a lead into a profit. Sales are operating revenues earned by a company when it sells its products. This is OK except where it confuses the overall activity of the organisation in the Marketing function Sales Department Sales department is the division of a business or an organization accountable for selling services or products.
The department responsible for planning, organising, controlling and evaluating the activities of the sales force. Selling Process of persuasion leading to an exchange or trading arrangement. Personal Selling One of the possible activities of the Promotional Mix. Direct, face-to-face communication between buyer and seller. Personal selling is a basic activity and is old as marketing itself. Colloquially referred to as face-to-face selling.
Conclusion Marketing and selling are not the same although they are both extremely important parts of the entire process. Each one requires a detailed level of expertise and an approach that is effective and compelling.